Acceptable Ads

Add Block Plus logoI generally use the Firefox Browser when I want to surf the Internet.  Unlike proprietary browsers (like Internet Explorer), Firefox will work with any Operating system, whether Microsoft Windows or any Apple or Linux varieties. Because it’s free software, one of the great things about Firefox is the catalogue of free add-ons available to users.

One of the add-ons I’ve been using longest is called “Ad Block” which does a terrific job, not only of blocking annoying intrusive advertising, but of helping keep my computer secure. If you want it to, Adblock Plus can also:

  • Malware Blocking Block domains that are known to be infected by malware to make browsing the internet more secure.
  • Remove Social Media Buttons Remove social media integration such as the Facebook Like button that track your browsing habits.
  • Disable Tracking There are hundreds of ad companies tracking your every move, but you can easily disable all tracking to browse privately.

Advertising in and of itself isn’t necessarily a bad thing. It can help support the content we want to see. It’s only when it does things we don’t want it to, either by using a lot of bandwidth for flashy video ad animation, compromising our security, invading our privacy or simply annoying us by interrupting the article we want to read that it goes too far.

Which is why Ad Block Plus actually allows some advertising. I’m one of the 75% of AdBlock users who don’t object to reasonable Internet ads. The hope is that advertisers will limit website ads to those that follow these guidelines.

Do you think advertisers will learn users will block their expensive, invasive and dangerous advertising, instead opting to follow Ad Block’s guidelines?

If they don’t, more and more of us will never see their ads.

Free Software Day celebrations in Kitchener, Ontario will be taking place this Saturday at Kwartzlab, on Saturday, September 28th, 2013